Services

Omnichannel Digital Marketing Services for Local Businesses

Everything a marketing department would handle, without adding one to your payroll. Pick a single service or hand us the whole thing with full-service marketing management.

Full-service marketing management

Your Outsourced Marketing Department

  • A marketing strategy built around your goals
  • Every channel set up, connected and managed
  • One senior point of contact
  • Monthly reporting on calls, leads and booked jobs

Lead Generation

Google Ads Management

Search campaigns built around the jobs you want most, in the areas you actually want to serve. We manage keywords, bids, ad copy and landing pages, then track every call and form back to booked work.

  • Search and call campaigns
  • Negative keyword management
  • Call and conversion tracking
  • Monthly optimization and reporting

Local SEO & Google Business Profile

Your Google Business Profile is often the first thing a customer sees. We set it up, verify and optimize it, then build the local signals that help you rank in the map pack in every town you serve.

  • Profile setup, verification and optimization
  • Service-area and category strategy
  • Photos, posts and Q&A
  • Consistent listings across the web

AI Search Optimization (AEO)

Customers now ask AI tools who to hire. We structure your website and business information so answer engines like ChatGPT, Google AI Overviews and Perplexity can understand, trust and recommend you.

  • FAQ content written for AI answers
  • Structured data (schema) markup
  • AI-crawler access and llms.txt
  • Consistent business information everywhere

Brand Awareness

Geofencing & Display Ads

Reach phones in the neighborhoods, job sites or competitor locations you pick. It builds familiarity, so customers already know your name when they need you.

  • Neighborhood and address-level targeting
  • Display ads across apps and websites
  • Retargeting past website visitors
  • Visit and conversion reporting

Facebook & Instagram Ads

Reach homeowners and businesses in your service area with offers, project photos and seasonal promotions. Social ads build awareness and keep you top of mind between searches.

  • Local audience targeting
  • Ad creative and copy
  • Lead forms and retargeting
  • Performance reporting

Reviews & Reputation Management

Reviews decide who gets the call. We automate review requests after every job and help you respond to feedback, so both your rating and your ranking keep climbing.

  • Automated review requests by text and email
  • Review monitoring and alerts
  • Response support
  • Review widgets for your website

Website Builds

Website Design & Development

Fast, mobile-first websites built to rank locally and turn visitors into calls. Every site includes local SEO foundations, an AEO-ready structure and conversion tracking.

  • Custom design matched to your brand
  • Service and service-area pages
  • Speed, SEO and AEO built in
  • Forms and call tracking connected to your CRM

High-Converting Landing Pages

A focused page for one service or one offer, built to turn paid clicks into calls and form leads. It's the fastest way to get more out of the ad budget you already spend.

  • One clear offer and call to action
  • Built for mobile visitors
  • Connected to ads and tracking
  • Testing and ongoing improvement

Website Refresh

Keep your domain and your content, and get a modern design, faster load times and clearer calls to action. Ideal when your site works but looks dated or doesn't bring in leads.

  • Modern design update
  • Speed and mobile improvements
  • Clearer calls to action
  • SEO carried over safely

Follow-Up & Retention

Email & SMS Marketing Automation

Most leads are lost after the first contact. We set up automated follow-up, missed-call text back, appointment reminders and nurture campaigns so no lead slips through the cracks.

  • CRM and pipeline setup
  • Missed-call text back
  • Lead nurture sequences
  • Appointment and service reminders

Customer Journey & Retention

We map every step from first search to repeat customer and fix the places people drop off. That includes welcome, win-back and complaint-recovery follow-up that turns customers into regulars and referrers.

  • Customer journey map
  • Welcome and win-back campaigns
  • Complaint recovery process
  • Referral prompts

Free Marketing Audit

A no-cost review of your website, Google Business Profile, reviews and ads, with clear priorities you can act on, whether or not you hire us.

  • Website and speed check
  • Google Business Profile review
  • Reviews and reputation snapshot
  • Ad account review, if you run ads

FAQ

Marketing Services FAQ

Can I hire RKL Marketing Agency for just one service?

Yes. Many clients start with one service, such as Google Ads or a new website, and add more as results come in. Full-service management has the most impact because every channel works together.

Do I own my ad accounts, website and data?

Yes. Your ad accounts, Google Business Profile, website and data stay in your name. If we ever part ways, you keep everything.

How do you report results?

You get plain-English reporting on the numbers that matter to a service business: calls, form leads, booked jobs, cost per lead and reviews. We walk through it with you and explain what we're changing next.

How much do your marketing services cost?

Pricing depends on the services, your market and your goals, so we don't force you into a preset package. Book a free consultation and we'll recommend a plan and give you a clear, transparent quote.

How long does it take to see results from digital marketing?

Paid ads can start producing calls within days of launch, while local SEO, reviews and AEO build steadily over several months. We set realistic expectations for your market on your free consultation.

Ready for Marketing That Actually Books Jobs?

Start with a free, no-pressure consultation. We'll review how you show up online, show you where your next customers will come from, and give you a clear, honest quote.