Emergency-call campaigns
Google Ads built around repair searches, with call tracking and budgets that flex with the weather.
HVAC marketing agency
HVAC Marketing That Keeps Your Techs Booked Year-Round
Heat waves and cold snaps bring calls on their own. The shoulder seasons are where HVAC companies win or lose the year. We build a marketing system that captures emergency calls when demand spikes and fills the schedule with tune-ups, maintenance plans and replacement quotes when it doesn't.
What we manage for you
- Google Ads & call tracking
- Local SEO & Google Business Profile
- AI search visibility (AEO)
- Reviews & reputation
- Website & landing pages
- Email & SMS follow-up
Be there when they search
Show Up for the Searches That Turn Into Jobs
We build your HVAC marketing around high-intent searches like these, in the service area you actually want to work, and we track which ones turn into booked jobs.
- ac repair near me
- furnace repair
- hvac company near me
- heat pump installation
- ac replacement cost
- emergency ac repair
Problems we fix
Common HVAC Marketing Problems
- The phones ring nonstop in July and go quiet in October.
- Big replacement quotes go out and never get followed up.
- Competitors with bigger budgets own the top of Google.
Our approach
How We Grow HVAC Companies
One omnichannel plan, built for your trade and managed for you, with no marketing hire needed.
Maintenance plan growth
Email and text reminders that sell tune-ups and turn one-time repairs into plan members.
Replacement lead follow-up
Nurture sequences that keep high-ticket system quotes warm until the homeowner is ready.
Map pack visibility
An optimized Google Business Profile and steady reviews in every city you serve.
Why outsource
A Marketing Department Without the Payroll
Most HVAC businesses can't justify a full-time marketing manager, and big agencies want long contracts and big retainers. RKL gives you senior expertise and every channel under one roof, month to month.
- 10+ years of marketing and advertising experience
- We've run a service business ourselves
- Woman-owned and founder-led
- No long-term contracts; you own your accounts
FAQ
HVAC Marketing FAQ
How do HVAC companies get more leads?
Combine Google Ads for urgent repair searches with an optimized Google Business Profile and a steady stream of reviews, so you show up in both the paid results and the map pack. Then respond fast, because answering or texting back within minutes wins more HVAC jobs than any single ad.
How much should an HVAC company spend on marketing?
Many HVAC companies invest roughly 5 to 10 percent of revenue in marketing, and more during growth years or when entering new markets. The right number depends on your average ticket, close rate and capacity, which we map out on your free consultation.
How do I get more HVAC business in the slow season?
Shift your focus to tune-ups, maintenance plans and system replacements before peak weather arrives. Email and text campaigns to past customers are usually the lowest-cost way to fill the shoulder-season schedule.
Are Google Ads worth it for HVAC contractors?
Yes, when campaigns target high-intent repair and installation searches in your service area and every call is tracked back to booked jobs. Broad campaigns without negative keywords or call tracking are where most HVAC ad budgets get wasted.
Other industries we serve
Plumbing · Roofing · Electrical · Restoration · Pest Control · Remodeling · Landscaping · Auto Repair · Cleaning Services · Junk Removal
Let's Grow Your HVAC Business
Start with a free, no-pressure consultation. We'll review how you show up online, show you where your next customers will come from, and give you a clear, honest quote.