New-inventory campaigns
Ads and landing pages for the specific unit types you've added, sized to the vacancy you need to fill.
Expansion marketing agency
Marketing That Fills New Phases, Expansions and Conversions
Adding a phase, converting a building or adding RV parking puts new inventory on the market all at once. We build demand for the new units specifically, without discounting the units you've already filled, so the expansion pays back on schedule.
What we manage for you
- Google Ads & call tracking
- Google Business Profile & local SEO
- AI search visibility (AEO)
- Reviews & reputation
- Website & online rentals
- Reservation & tenant follow-up
Be there when they search
Show Up for the Searches That Turn Into Move-Ins
We build your marketing around high-intent searches like these, in the radius renters actually travel to your facility, and we track which ones turn into move-ins.
- storage units near me
- new storage units
- climate controlled storage
- rv parking near me
- business storage space
- storage unit specials
Problems we fix
Common Expansion Marketing Problems
- A new phase sitting empty while marketing still promotes the old units.
- Specials for new units undercutting existing tenants and street rates.
- A converted building nobody knows is a storage facility yet.
Our approach
How We Grow Growing Storage Facilities
One omnichannel plan, built for your facilities and managed for you, with no marketing hire needed.
Listing updates
Google Business Profile, website and listings updated with the new units, photos and amenities.
Awareness for conversions
Geofencing and social ads that tell the neighborhood a former retail or industrial building is now storage.
Targeted specials
Offers limited to the new unit types, so existing tenants and pricing aren't affected.
Fill-rate tracking
Reporting on move-ins in the new inventory against your expansion plan.
Why outsource
A Marketing Department Without the Payroll
Most storage operators can't justify a full-time marketing manager, and big agencies want long contracts and big retainers. RKL gives you senior expertise and every channel under one roof, month to month.
- 10+ years of marketing and advertising experience
- We've run a service business ourselves
- Woman-owned and founder-led
- No long-term contracts; you own your accounts
FAQ
Expansion Marketing FAQ
How do you market a self storage expansion?
Promote the new unit types specifically, with their own ads, landing pages and offers, and update your Google Business Profile and website so renters see them. Tracking move-ins in the new inventory shows whether the plan is on pace.
How do I let people know a converted building is now storage?
Combine signage with geofencing and social ads in the surrounding neighborhoods, a refreshed Google Business Profile with new photos, and search ads for storage in that area. A conversion needs more awareness than a facility in an obvious storage location.
Should new units get different pricing or specials?
Often, yes, but keep specials tied to the new unit types so they don't undercut existing tenants or your established street rates.
Is it worth adding RV or boat parking to a storage facility?
It can be, if there's local demand from owners with parking restrictions or no room at home. Search demand and nearby competitor waitlists give a quick read, which we can review on your free consultation.
More self storage marketing
Self Storage · Lease-Up & New Builds · Multi-Facility Operators · Climate-Controlled Storage · RV & Boat Storage
Let's Fill More of Your Units
Start with a free, no-pressure consultation. We'll review how you show up online, show you where your next customers will come from, and give you a clear, honest quote.