Pre-opening launch
A coming-soon page, pre-opening reservations and early Google Business Profile setup, so renters can find you before day one.
Lease-Up marketing agency
Lease-Up Marketing That Gets New Storage Facilities to Stabilization Faster
Every month of lease-up costs money. A new facility opens with no reviews, no map ranking and no name recognition, while nearby competitors have years of all three. We build demand before the gates open and push hard through lease-up, so you reach stabilized occupancy sooner.
What we manage for you
- Google Ads & call tracking
- Google Business Profile & local SEO
- AI search visibility (AEO)
- Reviews & reputation
- Website & online rentals
- Reservation & tenant follow-up
Be there when they search
Show Up for the Searches That Turn Into Move-Ins
We build your marketing around high-intent searches like these, in the radius renters actually travel to your facility, and we track which ones turn into move-ins.
- new storage facility near me
- storage units near me
- storage move-in specials
- first month free storage
- climate controlled storage units
- storage units for rent
Problems we fix
Common Lease-Up Marketing Problems
- Opening with zero reviews and no map ranking.
- Lease-up running behind the pro forma.
- Discounting deeper than needed because demand is invisible.
Our approach
How We Grow New Self Storage Facilities
One omnichannel plan, built for your facilities and managed for you, with no marketing hire needed.
Grand-opening campaigns
Google Ads, geofencing around nearby apartments and new-home communities, and social ads featuring your opening specials.
Review velocity
A plan to earn your first reviews quickly and honestly, since a new facility with none loses to one with many.
Specials that convert
Move-in offers that are tested and tracked, so you discount only as much as you need to.
Lease-up reporting
Clear visibility into inquiries, reservations, move-ins and occupancy against your lease-up plan.
Why outsource
A Marketing Department Without the Payroll
Most storage operators can't justify a full-time marketing manager, and big agencies want long contracts and big retainers. RKL gives you senior expertise and every channel under one roof, month to month.
- 10+ years of marketing and advertising experience
- We've run a service business ourselves
- Woman-owned and founder-led
- No long-term contracts; you own your accounts
FAQ
Lease-Up Marketing FAQ
When should a new self storage facility start marketing?
Ideally two to three months before opening. That leaves time to set up your Google Business Profile, launch a website that takes reservations and start building awareness, so you open with renters lined up instead of an empty property.
How do you speed up self storage lease-up?
Combine paid search for immediate demand, geofencing and social ads for awareness, and fast follow-up on every inquiry. Earning reviews early matters just as much, because reviews drive both map ranking and renter trust.
Should a new storage facility offer move-in specials?
Usually, yes, but test them. A first-month offer often works better than a permanently lower street rate, because it gives renters a reason to choose you now while protecting long-term revenue.
How many reviews does a new storage facility need?
Enough to look established next to nearby competitors, which often means dozens rather than a handful. Asking every new tenant at move-in, by text, is the fastest honest way to get there.
More self storage marketing
Self Storage · Multi-Facility Operators · Expansions & Conversions · Climate-Controlled Storage · RV & Boat Storage
Let's Fill More of Your Units
Start with a free, no-pressure consultation. We'll review how you show up online, show you where your next customers will come from, and give you a clear, honest quote.